Modern Minimalism At Reiss For Spring Summer 2011

Reiss is a design led, sexy and iconic brand that sells both menswear, women’s wear and accessories with an emphasis on quality and value and some very stylish dresses. Their designs are innovative and original but also highly wearable and practical for the modern women or man. The brand originated in 1971 with a shop selling quality men’s tailoring in London. In 2000 the brand expanded its offerings to include women’s wear and it now boasts over 90 stores and a headquarters housed in the old London College of Fashion.

In 2010 Reiss beat off competition from the likes of All Saints, Topshop and New Look to win the Drapers award for the larger retailer of the year category. The brand was praised for its exceptional sell of women’s wear through 2010. The Drapers editor Jessica Brown even wore a trendy dress by Reiss to the ceremony. Reiss can also boast to be a favourite of the future queen of England, Kate Middleton. In particular the Nanette dress was was recently worn by Kate Middleton for her engagement portraits with Prince William, making it an instant success. Lucky for those who missed out the first time around on the , it will also be featuring in the brands spring summer 2011, we are guessing that might well sell out quickly too so keep your eye out for this popular white dress as it is due in stock mid January!

With such a history and track record in mens tailoring, it is not surprising that Reiss is leading the way on the high street for simple cut and modern minimalist womens wear. The minimalist trend has been simmering away for a number of seasons but for SS11 is set to reach bubbling point with so many designers featuring. The minimalist white dress is most definitely going to be huge for 2011.

Greys, blacks and whites will be key colours for this seasons minimalist look with some blue too. The sharply tailored pieces that are ideal for work wear but there are also plenty of more relaxed pieces which are perfect for casual wear including  cashmere mix jumpers in creams and greys, and a versatile cotton mac. Most of the styles in the Reiss collection could simply be described as classic, so whilst they are right on trend for 2011, they won’t go out of trend in a hurry.

Quilted leather jacket – an unusual take on the SS11 trend for leather biker jackets, this quilted leather jacket is an investment that will last you for  many seasons to come. Try teaming it with a little black dress for an evening out or a pair of jeans and white t shirt for a casual daytime look.

Structured Dress - these flattering styles of trendy dresses are modern classic and blue is one of the key colours for the spring and summer. Wear for work with a tailored jacket or team with some sky high heels and a glamorous cover up for a special occasion.

Double Breasted Tailored Jacket - this classic structured style of jacket is perfect for the city girl who wants to create just the right impression. It can be teamed with a classic shift dress and court shoes for a simple but very smart work outfit.

To see the full Reiss Range visit their website by clicking below: